Your Ad Account Deserves a Strategist, Not Just a Media Buyer.

Sign up with an agency and you'll get a media buyer managing your budget. Sign up with us and you'll get a creative strategist running your account - someone who understands why your creative isn't converting and knows how to fix it.

“The shift is already happening. With AI handling more of the media buying side, the brands pulling ahead are the ones investing in creative strategy.”

The way most brands run their Meta ads hasn't kept up with how Meta actually works now. Media buyers manage the budget. Content teams film the videos. But nobody is sitting in the middle - directing what gets made, why it gets made, and how it should be tested. That gap is where performance gets left behind.

The shift is already happening. With AI handling more of the media buying side, the brands pulling ahead are the ones investing in creative strategy - not just more spend. A creative strategist who understands the ad account is now one of the most valuable people you can have working on your brand.

That's exactly what this package is built around. Your ad account is managed by a dedicated creative strategist - someone who understands both the creative and the performance side of Meta. We start by building your Creative Strategy Dashboard, covering your target audience, key messaging, and the creative angles that will guide everything we produce. From there, we deliver weekly video variations edited from your team's content, built directly inside Ads Manager with copy included and ready to go live.

Weekly or fortnightly, we catch up to review performance, identify what's working, and brief your team on what to film next. For brands who need content produced from scratch, we'd recommend pairing this with our Content Creation or UGC packages - ads perform best with a steady flow of fresh creative coming through.

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✓ Meta ad account management run by a creative strategist, not just a media buyer
✓ Weekly video variations edited from your existing content
✓ A Creative Strategy Dashboard covering your target audience, key messaging, angles, and concepts — updated periodically
✓ Weekly or fortnightly creative strategy calls
✓ New content ideas briefed regularly to your team
✓ Naming conventions set up in Ads Manager for clean, accurate performance tracking
✓ All creative built directly inside Ads Manager, including ad copy
✓ 1 round of revisions included

What’s Included

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A Clear Creative Direction.

Before anything is produced, we build a strategic foundation for your content — so every video has a purpose and every angle has been thought through.

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Creative That Learns Over Time

Each week of testing generates insights that inform the next round of content. The longer we work together, the sharper your creative strategy becomes.

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A Professional Strategist On Your Team

You get a dedicated creative strategist who understands your account, tracks your results, and continuously directs your creative toward better performance.

Our Process

Every account starts with a solid foundation and builds from there. Here's what the first month looks like and what you can expect on an ongoing basis.

  • We get access to your ad account and any existing brand content or raw footage. Before anything goes live, we implement structured naming conventions inside your Ads Manager so performance data is clean, trackable, and easy to read from day one.

  • We build your Creative Strategy Dashboard covering your target audience, core messaging angles, and the creative directions we'll be testing. This is the strategic foundation that guides everything we produce going forward.

  • All ads are built directly inside your Ads Manager with copy included — organised, reviewed, and ready for you to publish. Your creative library is structured from the start so nothing gets lost and performance data stays clean.

  • New video variations are delivered each week using your existing content — each one informed by testing data, research, and strategic insights. Every variation has a clear angle and a purpose.

  • We meet every week or fortnight — your choice — to review your campaigns & budget, identify what's working, and decide where to push next. These calls keep your creative sharp and make sure every decision in your ad account is backed by what the data is actually telling us.

  • "What I value most is the weekly call. Having someone who actually understands our creative performance and can tell us where to push and where to pull back has been really valuable. It's changed how we think about our ads."

    Melissa C. — Marketing Manager

  • "I've worked with a lot of content teams and the difference here is the strategy behind the creative. Everything coming into the account has a clear angle and a reason for being there. It makes my job a lot easier."

    Ryan T. — Media Buyer

  • "The Creative Strategy Dashboard alone was worth it. Having everything laid out — our audience, our messaging, our angles — in one place gave us so much more clarity on what we were actually trying to say and who we were saying it to."

    Sophie W. — Ecommerce Founder

  • "We were producing a lot of content but had no real framework for testing it. This service gave us that structure. Three months in and we have a much clearer picture of what works for our brand and why."

    Tom H. — Ecommerce Founder

Let's build a smarter system for your Meta ads.

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